What Separates Good Marketing Teams From Great Ones?
Great marketing teams have experience, strategies, the ability to get results, and a method for tracking what works and doesn't.
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When Should Marketing Lead Strategy vs Support It?
Marketing should lead the strategy when awareness is the key to solving the problem...
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How Do I Prioritize Marketing Tasks?
I prioritize marketing tasks based on the impact they will have.
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The Future of Written Content
I believe the future of written content will be focused on credibility and unique personal experiences.
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My Thoughts on AI and Digital Marketing in 2014
Here are my thoughts on AI and digital marketing in 2014
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Good Marketing is Data Driven
For the past 14 years, I’ve helped businesses with digital marketing. Over these 14 years, I’ve watched many businesses implement marketing strategies without establishing a way to measure if the strategy is effective or not.